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Tap: Unlocking the Mobile Economy

By Anindya Ghose
eBook
$13.99
By Anindya Ghose
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How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us ...

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BusinessComputersMarketing & SalesInternet & World Wide WebNetworking & TelecommunicationsMarketingConsumer BehaviorMarketing - General & MiscellaneousInternet & World Wide Web - General & MiscellaneousSecurity - Computer Networks