Tastes Like Money: RumChata and the Making of a Beloved Brand

InTastes Like Money, veteran liquor industry leader and founder of RumChata-the clever kitchen experiment that became a global phenomena-Tom Maas, delivers a first-hand story that exposes the behind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous product.

The book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as vice president of marketing and sales at Jim Beam at age forty-nine. From there, the author details the ups...