TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products

In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day “branding” has been around for more than a century—everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia—very few people know the “secrets” of branding and how to successfully apply branding.

Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes ev...