Technology Entrepreneurship: Creating, Capturing, and Protecting Value

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.

• Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture
• In-depth examination of intellectual property deve...