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Technology Meets Flowers: Unlocking the Circular and Digital Economy

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Why do the Dutch continue to play a central role in the global production, sales, and distribution of flowers? What are the origin and history of the bulb and flower industry in the Netherlands?

How are Artificial Intelligence (AI), complex algorithms, and modern distribution systems ensuring that fresh flowers reach their destination on time?

This very entertaining and informative book introduces readers to the global flower business, and highlights the surprising factors that helped the...