Technopharmacology

by Joshua Neves, Aleena Chia, Susanna Paasonen, Ravi Sundaram

Overview

Exploring networked technologies and bioeconomy and their links to biotechnologies, pharmacology, and pharmaceuticals

Being on social media, having pornography or an internet addiction, consciousness hacking, and mundane smartness initiatives are practices embodied in a similar manner to the swallowing of a pill. Such close relations of media technologies to pharmaceuticals and pharmacology is the focus of this book. Technopharmacology is a modest call to expand media theoretical inquiry by attending to the biological, neurological, and pharmacological dimensions of media and centers on emergent affinities between big data and big pharma. 

Product Details

ISBN-13:	9781517914158
Publisher:	University of Minnesota Press
Publication date:	06/21/2022
Series:	In Search of Media
Pages:	144
Product dimensions:	5.00(w) x 7.00(h) x 0.40(d)

About the Author

Joshua Neves is associate professor of film studies at Concordia University, and author of Underglobalization: Beijing’s Media Urbanism and the Chimera of Legitimacy.

Aleena Chia is lecturer in media, communications, and cultural studies at Goldsmiths, University of London, where she researches creative cultures in game development and Silicon Valley spiritualities. 

Susanna Paasonen is professor of media studies at the University of Turku, Finland, and author of Dependent, Distracted, Bored: Affective Formations in Networked Media. 

Ravi Sundaram is professor at the Centre for the Study of Developing Societies (CSDS), Delhi. He is author of Pirate Modernity: Delhi’s Media Urbanism and editor of No Limits: Media Studies from India.

Table of Contents

Series Foreword vii

Introduction: Technology + Pharmacology Joshua Neves Aleeno Chia Susanna Paasonen Ravi Sundaram ix

[1] Drugs, Epidemics, and Networked Bodies of Pleasure Susanna Paasonen 1

[2] The Pharmacologies of Short Video, TikTok, and Beyond Ravi Sundaram 29

[3] Oneirogenic Innovation in Consciousness Hacking Aleena Chia 55

[4] The internet of People and Things Joshua Neves 89

Authors 120

Editorial Reviews

"Technopharmacology overturns how we think about the relation between media technologies and pharmaceutical agents. The book offers compelling new perspectives on the ways in which the agency of media oscillates between toxin and intoxicant, while drug technologies generate new infrastructures of communication."—Thomas Lamarre, Professor in the Department of Cinema and Media Studies and East Asian Languages and Civilizations, University of Chicago.

"Technopharmacology hits a sore but absolutely crucial spot: the relation between the pharmaceutical industry and digital media, the pharmacologization of media and the mediatization of pharmacology. A must-read to find new means of orientation in the chaotic post-pandemic world which Big Pharma and Platform Capital increasingly dominate."—Tiziana Terranova, Professor of Cultural Studies and Digital Media, University of Naples "L'Orientale"

 

From the Publisher