Tested Sentences that Sell
This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before.
The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale.
He knows the selling points and techniques that will achieve results. He knows the ones that will fail.
The author shows you how the slight twist of a phrase may make a difference between success and failure in selling a product.
He shows you how to go about building up your own selling sentences—your own sales presentations—and how to test them on the customer.
You will find this book intensely interesting and practical, for the author has filled it with stories of actual sales campaigns that have been built upon the use of tested sentences.
The ideas in this book are making money for some of the best-known concerns in the country. They should make money for you.
1018261610
Tested Sentences that Sell
This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before.
The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale.
He knows the selling points and techniques that will achieve results. He knows the ones that will fail.
The author shows you how the slight twist of a phrase may make a difference between success and failure in selling a product.
He shows you how to go about building up your own selling sentences—your own sales presentations—and how to test them on the customer.
You will find this book intensely interesting and practical, for the author has filled it with stories of actual sales campaigns that have been built upon the use of tested sentences.
The ideas in this book are making money for some of the best-known concerns in the country. They should make money for you.
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Tested Sentences that Sell

Tested Sentences that Sell

by Elmer Wheeler
Tested Sentences that Sell

Tested Sentences that Sell

by Elmer Wheeler

eBook

$2.99 

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Overview

This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before.
The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale.
He knows the selling points and techniques that will achieve results. He knows the ones that will fail.
The author shows you how the slight twist of a phrase may make a difference between success and failure in selling a product.
He shows you how to go about building up your own selling sentences—your own sales presentations—and how to test them on the customer.
You will find this book intensely interesting and practical, for the author has filled it with stories of actual sales campaigns that have been built upon the use of tested sentences.
The ideas in this book are making money for some of the best-known concerns in the country. They should make money for you.

Product Details

ISBN-13: 9781789124767
Publisher: Papamoa Press
Publication date: 12/01/2018
Sold by: Bookwire
Format: eBook
Pages: 158
File size: 572 KB

About the Author

Elmer WHEELER (1903-1964) was America's No. 1 sales consultant and personality builder. Author of the famous statement "don't sell the steak—sell the sizzle," Mr. Wheeler told people how to step up their personal effectiveness for many years through his Elmer Wheeler Sales Training Institute, his lectures, articles in leading magazines, and popular self-help books. These include: How to Sell Yourself to Others, Tested Sentences That Sell, Sizzlemanship, How to Make Your Sales Sizzle in 17 Days, and The Fat Boy's Book—the most widely read diet-humor book in America.
During his illustrious career, Mr. Wheelers held various positions, including president of the Tested Selling Institute; sales counselor for various newspapers; vice chairman of the Sales Executives' Club Research Committee in New York; copy advisor of the Direct Mail Advertising Association; and "word consultant" for many of America's foremost manufacturing, distributing and retailing organisations.
Mr. Wheeler died in 1964.



During his illustrious career, Mr. Wheelers held various positions, including president of the Tested Selling Institute; sales counselor for various newspapers; vice chairman of the Sales Executives’ Club Research Committee in New York; copy advisor of the Direct Mail Advertising Association; and “word consultant” for many of America’s foremost manufacturing, distributing and retailing organisations.
Mr. Wheeler died in 1964.
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