Testing Business Ideas: A Field Guide for Rapid Experimentation

Quite often, tempting business ideas in the course of implementation suffer a complete collapse. Testing during the idea development stage is a way to reduce the risk of implementing ideas that are brilliant on paper but not viable in the marketplace. Ideas are tested through rapid experiments that collect feedback from potential buyers and adjust the business model before launching the product to the market. World bestselling author of Business Model Building and Value Proposition Developm...