We're at a crossroads. Many iconic American companies have been bailed out or gone bankrupt, while others are fighting to survive ever-increasing digitization and globalization.
In The 20% Doctrine, Tate examines how companies large and small can incubate valuable innovative advances by making small, specific changes to how work time is approached within their corporate cultures. The concept of “20% Time” originated at Google, but Tate takes examples from powerful businesses like Yahoo!, National Public Radio, Flickr, and the Huffington Post to demonstrate how flexibility and experimentation can revolutionize any business model.
By pursuing their passion projects, employees can fuel innovation and foster new ideas. Only through a new devotion to the unhinged and the ad hoc can American businesses resume a steady pace of development and profitability.
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About the Author
Table of Contents
Foreword Chad Dickerson vii
1 Scratching Your Own Itch 15
2 20 Percent on the Cheap 41
3 The Rise of Hack Day 57
4 A Side Project School Rises in the Bronx 87
5 The Huffington Post Brings 20 Percent to the Masses 103
6 How a Top Chef Started Over 141
What People are Saying About This
“In any organization a lot of the rank-and-file are ready to start efforts which will contribute to their community, maybe building the bottom line. The 20 % Doctrine shows how organizations have made that work in real life, and how you might make that happen where you work.”
“The most innovative companies in America are those that are willing to let employees explore their own pet projects on company time. The 20% Doctrine is a smart, well-written look at this new path to innovation, full of examples that are engaging, thought provoking, and intriguingly diverse.”