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The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
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This book is for a very small percentage of business people.
You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to "not get fired." Many people want to go to work, make a contribution, and go home.
But Category Design is purpose-built for people who want to make an exponential difference, not an incremental better.
Category Design is a business d...
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