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The 4C-4P Guide© to Running Your Own Business

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The 4C-4P Guide© to Running Your Own Business is a unique training manual designed to help small business owners run their businesses better. The program focuses on eight basic business concepts. The 4Cs are Consistency, Customer Service, Cooperation, and Common Sense, and the 4Ps are Professionalism, Preparedness, Public Image, and Positive Attitude.

The book is written in a conversational style format with Brenda Coleman, a former Customer Service Manager, and Steve Miller, the creator of ...