The 5 Myths of Generation Y Exploded: How to Cut Through the Hype in 2015 and Understand this $10 Trillion Market

How to Engage the $10 Trillion Youth Market:

* Are you frustrated with your efforts to get youth interested in your marketing?
* Are you living in constant fear of the next technology or consumer trend that could radically change your marketing mix for Generation Y?
* Do you feel that great youth marketing can appear obscure or difficult to quantify? It can seem like a mystical art, performed by sorcerers, that works for other businesses but not yours?

There was a time you could engage youth by...