The A-Z of Visual Ideas: How to Solve any Creative Brief

The A–Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader’s creativity.

Using a dynamic and easy-to-understand A–Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible ‘tool kit’ of inspiration.

Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.

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The A-Z of Visual Ideas: How to Solve any Creative Brief

The A–Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader’s creativity.

Using a dynamic and easy-to-understand A–Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible ‘tool kit’ of inspiration.

Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.

4.99 In Stock
The A-Z of Visual Ideas: How to Solve any Creative Brief

The A-Z of Visual Ideas: How to Solve any Creative Brief

by John Ingledew
The A-Z of Visual Ideas: How to Solve any Creative Brief

The A-Z of Visual Ideas: How to Solve any Creative Brief

by John Ingledew

eBook

$4.99 

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Overview

The A–Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader’s creativity.

Using a dynamic and easy-to-understand A–Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible ‘tool kit’ of inspiration.

Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.


Product Details

ISBN-13: 9781780674902
Publisher: Quercus Publishing
Publication date: 10/10/2011
Sold by: Hachette Digital, Inc.
Format: eBook
File size: 34 MB
Note: This product may take a few minutes to download.

About the Author

John Ingledew is the author of The A–Z of Visual Ideas (Laurence King, 2011). He has taught and written about design, photography and creative thinking for 20 years. He has worked at universities in Europe, America and Japan and recently helped set up an art school in northern China.
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