The ABCs of Marketing: Introduction to Marketing

It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things – often nothing more than themselves! Although Charles River Editors Marketing Series is geared toward business-oriented readers, the concepts of ma...