The AC/DC Strategy: Rock'n'Roll and the 14 Strategic Campaigning Guidelines

The book examines how AC/DC adhere to certain success factors, which can perhaps account for a portion of their dazzling success. At the same time the book explains how these success factors can be implemented in practice and can be used both in personal and professional undertakings to foster success. Readers learn how to build and maintain a brand that has truly loyal customers, sells better and lasts longer. The book was published before Malcolm Young had to leave the band but the lesson...