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The Adaptive Web: Methods and Strategies of Web Personalization

By Peter Brusilovsky (Editor), Alfred Kobsa (Editor), Wolfgang Nejdl (Editor)
Paperback
$54.99
By Peter Brusilovsky (Editor), Alfred Kobsa (Editor), Wolfgang Nejdl (Editor)
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Following the increase in of the information available on the Web, the diversity of its users and the complexity of Web applications, researchers started developing adaptive Web systems that tailored their appearance and behavior to each individual user or user group. Adaptive systems were designed for different usage contexts, exploring different kinds of personalization. Web personalization has evolved into a large research field attracting scientists from different communities such as hy...

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