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The Advertising Age Encyclopedia of Advertising
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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major coun...