To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world's leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe's. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
|Publisher:||University of Toronto Press, Scholarly Publishing Division|
|Series:||Rotman-UTP Publishing Series|
|Product dimensions:||6.30(w) x 9.26(h) x 0.75(d)|
About the Author
Table of ContentsForeword
PART 1: AN INTRODUCTION TO THE RETAIL VALUE
1 Crafting Value
2 Segmentation and Differentiation
PART 2: THE SHOPPING ENVIRONMENT
3 Locations and Formats
4 Inside the Store
5 Omnichannel Retailing
PART 3: PRODUCT SELECTION
6 Buying and Merchandise Management
7 Category Management
PART 4: CUSTOMER ENGAGEMENT
8 Managing Customer Relationships
9 Customer Valuation
10 Customer Loyalty
PART 5: PUTTING IT ALL TOGETHER
11 Retail Pricing
12 Propositions: Pitfalls and Potential
What People are Saying About This
"A thoughtful and complete look at retail management, this book provides an accessible set of guidelines and principles that retailers need to be successful."
"The American Retail Value Proposition is filled with practical applications of a theoretical framework that appear well-based in consumer, marketing, and retail research."
"The American Retail Value Proposition offers a dependable roadmap across an ever-shifting landscapea must-read for thoughtful retail executives."
"Scientific yet practical, descriptive yet prescriptive Murray's treatise on retailing presents a comprehensive analysis of one of the most dynamic and high-pressure industries. Written to appeal to managers and students alike, this volume is a must-have for anyone whose work and passion touches the world of retailing."
"Kyle B. Murray's latest work is fabulous and beautifully written. This is an excellent book for students and professionals alike."