The Annual Strategy Planning Trap: How To Stop Fighting Over Budget And Start Focusing On Category Dominance

The typical annual strategy planning process is like enduring a taser to the genitals for two whole months.

No one enjoys it.

• Most CEOs hate it. Many CEOs have a very strong opinion on strategy and see it as their job. But most know strategy won't get executed without broad buy-in.
• Most CFOs hate it. They know annual strategy is where ideas are translated into budgets, KPIs, dashboards, and board of directors decks. But most CFOs are career finance folks, without real operating, cross-func...