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Reveals the master plan behind Apple's revolutionary business model
“We don't underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it's a little pricier. People are smart; they figure these things out.” --Steve Jobs
The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other ...
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