The Archetype Effect: Unlocking The Six Types of Motivation at Work

An in-depth, research-backed exploration of the answers to worker motivation



Based on an extensive global research program conducted in nineteen countries around the world surveying over forty-eight thousand people, The Archetype Effect delivers a new framework to understand and cater to worker motivators across roles, industries, and organizations. This book shows how workers can be classified into six major archetypes based on their motivations, and describes how recent disruptions, such a...