Align your people and your strategy for ultimate business success
Most new business strategies fail to attain their goals. Why? Because organizations overlook the most important element in executing their strategy: People.
Employee engagement expert, Jim Haudan, has helped hundreds of major companies succeed where others fail by bridging the canyons that divide executives, managers, and front-line employees. Now he shares his proven methods with you.
A best-selling book, The Art of Engagement helps you communicate, empower, and motivate employees at every level of your organizationand ensure they’re all working toward the same strategic goals. This groundbreaking book includes:
* Using visual-learning for communicating more effectively with your workforce
* Proven methods for successfully engaging employees across the whole organization
* A framework for implementing the process of strategically engaging employees
* Self-assessment for checking your own company's level of strategic engagement
* An approach to changing culture by changing the conversations of leaders
Haudan provides stories and visuals that clearly illustrate the concept of employee engagementfrom the “Roots of Engagement”, to the six reasons why workers are disengaged, to the keys to unlocking engagement in any organization. Case studies of Harley-Davidson, Pepsi Cola, and other successful companies reveal how his methods work in real-life situations.
The Art of Engagement arms you with the knowledge, insight, and tools you need to drive effective strategic execution through powerful employee engagement.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||5.90(w) x 9.10(h) x 0.80(d)|
About the Author
Jim Haudan is cofounder and CEO of the international management consultancy Root Inc. which has been named Great Place to Work® Institute’s 25 Best Small and Medium Workplaces for eight straight years, and The Wall Street Journal ranked it as a Top Small Workplace. Jim was also named Entrepreneur of the Year in Northwest Ohio in the Business Services Category.
Table of Contents
What "Engagement" Really Means 1
What Do You Mean, You Want a Hot Dog? 3
The Engaged Difference 9
The Roots of Engagement 17
The Disengagement Canyon: Voices from the Trenches 27
I Can't Be Engaged If I'm Overwhelmed 31
I Can't Be Engaged If I Don't Get It 39
I Can't Be Engaged If I'm Scared 47
I Can't Be Engaged If I Don't See the Big Picture 55
I Can't Be Engaged If It's Not Mine 63
I Can't Be Engaged If My Leaders Don't Face Reality 71
The Six Keys to Engagement 79
Key #1: Connecting through Images and Stories 83
Key #2: Creating Pictures Together 95
Key #3: Believing in Leaders 109
Key #4: Owning the Solution 121
Key #5: Playing the Entire Game 135
Key #6: Practicing before Performing 155
The Process of Strategic Engagement 165
Strategic Engagement as a Process 169
Creating a Line of Sight 179
Connecting Goals 199
Developing Capabilities 213
Conclusion: LessonsLearned 233
About the Author 257
Most Helpful Customer Reviews
Organizational leaders spend considerable time and effort carefully developing strategies to advance their corporate goals. However, they often fail to communicate these strategies compellingly to their employees - the people who must execute every step. Therefore, it is no surprise that most such strategies fail. Management consultant Jim Haudan recommends a strategy-sharing approach using visuals, metaphors and stories to engage employees. He offers tactics for getting them on board to execute your strategy and organizational directives. One negative: Many of the illustrations (reductions from original table-size artwork) are busy and even fuzzy. Some feature tiny text, which illustrates - in the breech - Haudan's point about using clear visuals to communicate and engage. Otherwise the book is superior, very insightful and nicely written. Haudan uses case studies to demonstrate the effectiveness of his employee engagement process. getAbstract believes leaders can benefit from learning his tactics for communicating strategies so employees understand them, support them and actually implement them.
I thought the book was good but it's repackaging of what many OD and change management experts have talked about for years.
For executives searching for innovative ways to execute strategy effectively, Jim Haudan's 'The Art of Engagement' is an excellent field guide for that journey. Many will want to keep it as a deskbook, especially for those dark days when strategy stalls, or never gets off the ground. Haudan offers a refreshingly practical approach to executing strategy by engaging people to think and act much differently about strategy. It is about how to use strategic conversations and visualization of systems to accelerate strategy execution through people. Loaded with innovative ideas and lessons learned from Haudan's 20 years of helping executives in some of the world's largest companies bring their strategies to life, the book also offers readers an opportunity to test some of Haudan's proven methods through free downloads of strategic learning applications discussed in the book. Here is a caveat: Don't buy this book if you think you can execute strategy despite your people, and not through them. Quite frankly, it will waste your time. But if you want to learn about proven methods to engage the hearts and minds of your leaders, managers and front line to execute a shared mental model of strategy, then grab a bunch of copies for your team and test the concepts.
This book is perfect for those people who truly do not understand business and how things should be done.