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The Art of Lean: Production Systems and Marketing Strategies in the Modern Era

By Julian Cambridge
Narrated by: Graham Mack
Unabridged — 29 minutes
Audiobook
$2.49
By Julian Cambridge
Narrated by: Graham Mack
Unabridged — 29 minutes
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`The Art of Lean: Production Systems and Marketing Strategies in the Modern Era' explores a range of production and operations management systems, including the Toyota Production System, The Speedy System, The Henry Ford Assembly Line, and Zara Just In Time, as well as the marketing and branding strategies of The Golden Circle and the Mad Men scene "Lucky Strike - It's toasted".

By examining the use of Kanban at McDonald's and Disney World, the book demonstrates how these production systems ...