The Art of Lean: Production Systems and Marketing Strategies in the Modern Era

by Julian Cambridge

Overview

'The Art of Lean: Production Systems and Marketing Strategies in the Modern Era' explores a range of production and operations management systems, including the Toyota Production System, The Speedy System, The Henry Ford Assembly Line, and Zara Just In Time, as well as the marketing and branding strategies of The Golden Circle and the Mad Men scene "Lucky Strike - It's toasted".

By examining the use of Kanban at McDonald's and Disney World, the book demonstrates how these production systems can be applied in a variety of industries. Through this comprehensive exploration, readers will gain a deeper understanding of the principles and practices that underlie successful production and marketing strategies.

Product Details

BN ID:	2940167212688
Publisher:	Julian Cambridge
Publication date:	04/19/2023
Sold by:	Draft2Digital
Format:	eBook
File size:	177 KB

About the Author

 Julian Cambridge is an accomplished author and accredited Agile and Lean trainer with extensive experience in the banking and digital sectors. As an Accredited Kanban Trainer (AKT), Julian delivers a range of Kanban courses, including the Team Kanban Practitioner (TKP), Kanban System Design (KSD) and Kanban Systems Improvement (KSI) courses. In addition to his Kanban expertise, Julian is a Certified Scrum Professional and has worked with clients such as Brewin Dolphin, Investec Wealth & Investment, and Investec Private Bank. He is also an Authorised Instructor for ICAgile and frequently delivers the Agile Fundamentals (ICP), Agile Product Ownership (ICP-APO), Agile Testing (ICP-TST) and Business Agility Foundations (ICP-BAF) courses. Julian is also a successful author with six books on Amazon, including "The Sprint: A day-to-day feel of life on a Scrum team," "The Board: A day-to-day feel of life on a Kanban team," "The Art of Lean: Production Systems and Marketing Strategies in the modern era," "The Whole Game: Systems Thinking Approach to Invasion Sports," "Kaizen: The Philosophy of Continuous Improvement for Business and Education" and "Agile Project Management: Navigating Pros and Cons of Scrum, Kanban and combining them. His books offer valuable insights and practical tips for professionals looking to improve their Agile and Lean practices. Overall, Julian's extensive experience and expertise in Agile and Lean methodologies, combined with his successful writing career, make him a valuable asset to any organisation looking to improve their processes and achieve greater efficiency.