The Art of Lifelong Customers: The Field Guide to Growing Profitable and Fulfilling Customer Relationships

We've been conditioned to treat strangers better than customers and to endlessly chase what we don't have. But the key to a highly profitable and fulfilling business is acknowledging and appreciating what we already have—in particular, our existing customers.

Products are replicable, but the way you make people feel can never be replicated. You can stand out in a saturated market by making your customers feel acknowledged, respected, and appreciated.

Drawing from her career in customer-rela...