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The Art of Planned Giving: Understanding Donors and the Culture of Giving

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"A unique book with a unique approach, this is destined to become aclassic." --Charitable Gift Planning News

In this deeply humane and informative book, Douglas White deftlyweaves together personal insight and level-headed advice in aprobing look at the human side of planned giving. He helps youunderstand, develop, and use the interpersonal skills that are anessential part of every successful planned giving officer'sart.

White provides practical answers to such crucial questions as: Howdo...