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The Art of Selling Rocket Science: Book 1. Building a Sales Program for Technical Services

By Harold Glaser, Charles McIntyre
Paperback
$12.99
By Harold Glaser, Charles McIntyre
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The Art of Selling Rocket Science is a rare series of books written specifically for sales and marketing of technical services, including engineering, architecture, construction, applied science, information technology, and management consulting. These books support our main theme that the marketing and sales of complex, technical services are distinctly different from simpler consumer services. The professionals who provide these services earn their livings by developing solutions to compl...

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BusinessMarketing & SalesSales