The Art of Starting Up

"The critical, yet sometimes missed out on things in starting your venture!"

We all, at one point or the other, have fostered the idea of starting our own business. A lot of ideation, brainstorming, deliberation and preparation goes into it, and somewhere amidst all that hard work and excitement, the adrenaline rush is so high that we miss out on the supposedly common wisdom on how to go about the whole process. This book talks about those tiny nuggets, the common wisdom that is sometimes ig...