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The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future
304Overview
- Advocates a new way to solve today's toughest problems in business, education, government, and more
- Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
- From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio
Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.
Product Details
ISBN-13: | 9781118452950 |
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Publisher: | Wiley |
Publication date: | 04/16/2013 |
Pages: | 304 |
Sales rank: | 610,251 |
Product dimensions: | 6.30(w) x 9.10(h) x 1.20(d) |
About the Author
Michael D'Antonio is the author and coauthor of many books, including Spend Shift. He won the Pulitzer Prize with writers at Newsday and the Alicia Patterson Fellowship.
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Table of Contents
Introduction: The Athena Doctrine 11 Great Britain 27
2 Iceland 55
3 Israel 77
4 Japan 103
5 Colombia and Peru 127
6 Kenya 149
7 India 169
8 China 189
9 Sweden, Germany, and Belgium 213
10 Bhutan 237
Conclusion: The Age of Athena 255
More Information 269
Notes 273
Acknowledgments 283
About the Authors 287
Index 291
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