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The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

By Leland Harden, Bob Heyman
eBook
$27.86
By Leland Harden, Bob Heyman
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How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines

From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity.

The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtu...

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