The Authentic Marketer: The Real Girl's Guide to Know Your Worth, Get More Clients & Grow a Business that Genuinely Fits Your Lifestyle

The Authentic Marketer: The Real Girl's Guide to Know Your Worth, Get More Clients & Grow a Business that Genuinely Fits Your Lifestyle

by Linda Basso
The Authentic Marketer: The Real Girl's Guide to Know Your Worth, Get More Clients & Grow a Business that Genuinely Fits Your Lifestyle

The Authentic Marketer: The Real Girl's Guide to Know Your Worth, Get More Clients & Grow a Business that Genuinely Fits Your Lifestyle

by Linda Basso

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Overview

FIND MARKETING THAT FITS

Want to grow your business but still have it be in alignment with everything else that's going on in your life? Want to expand your reach and drop the struggle to get clarity on who you are in your business or where you're going to? Want to sit down and really come up with a plan for your marketing instead of continuing to think about it, dwell on it, and dream about it?

You can! Here author Linda Basso shows you a path to find the parts of marketing that work for you and to leave the rest. Yes, you can get visible in an authentic way to grow your business-and keep living on your own terms.

DIVE INTO THE AUTHENTIC MARKETER AND DISCOVER:

  • How to do marketing that feels real instead of "supposed to" or all over the board (so you can stop seeing it as a TON of work or seeing what other people are doing with none of it resonating for you)
  • How stop being so hung up with trying to figure things out and know the worth of being YOU to bring in clients (and finally drop mindset issues like getting stuck in the belief that there is a right way to do it, not finding the time and courage to be visible, or fears that growth will bring unwanted change)
  • How to create a marketing plan that gives you the confidence to do whatever it is you need to do to grow your business (without having to compromise your lifestyle so that you can still love your life)
  • GET GOING TO GROW A BUSINESS THAT GENUINELY FITS THE REAL YOU TODAY!


    Product Details

    ISBN-13: 9781989840085
    Publisher: Big Moose Publishing
    Publication date: 08/24/2020
    Series: The Authentic Marketer , #1
    Pages: 224
    Product dimensions: 5.50(w) x 8.50(h) x 0.47(d)

    About the Author

    Linda Basso is a business & marketing coach that supports purpose-driven entrepreneurs in the notion that to grow your business, you must grow yourself. Before coaching, Linda worked on dozens of brands and hundreds of marketing campaigns for companies such as Kimpton Hotels & Restaurants, Jamba Juice, Xerox, and many small businesses.

    Table of Contents

    INTRODUCTION

    Why Real Girls Want Growth

    How Marketing Became a Problem

    Meet Your Real Girl Guide

    1: WHY AUTHENTICITY MATTERS

    Make Your Marketing Real

    Understand the Role of Marketing

    Follow a Real Approach

    Get Out of Your Way

    Confidence Isn't Key

    Take Small, Steady Steps

    Tap into Something Bigger

    2: AUTHENTIC MARKETING

    Marketing Redefined

    Marketing as a Profound Act of Service

    Traits of Authentic Marketing

    What Authentic Marketing Is Not

    THOR: An Easy Acronym

    T Is for Transparent

    H Is for Honest

    O Is for Original

    R Is for Real

    What Gets In the Way of Authenticity?

    The Need to Belong

    Other Reasons

    3: BE YOUR WHOLE SELF

    See Your Unique Design

    Know Your Worth

    It's Not Just You

    Step Toward Your Purpose

    Be Honest and Find Your Heart's Desire

    Create Authentic Goals

    4: FIND YOUR TRUTH

    The Truth About Truth

    What's True for You

    What Is Too Much Truth?

    When Your Truth Aligns With the Spiritual

    Your Why and How to Find It.

    What You Really Sell.

    5: CLEAR YOUR PATH FORWARD

    Lose the Contradiction

    Use "Yes, and."

    Discover How Family Ties Can Bind

    Play for Results and Move Ahead

    There's Nothing the Matter With You

    Uncover Your Voice & Style

    6: AN AUTHENTIC MARKETING PLAN

    Stop the Confusion

    Make Your Plan

    Admit Your Financial Goals

    Study the Market

    Find Your Resources

    Ask the Right People

    Celebrate Your Plan193

    CONCLUSION

    What's Next?

    EXCERPT FROM THE NEXT BOOK

    The Authentic Marketer Book Two: Love

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