The Authentic Marketer: The Real Girl's Guide to Know Your Worth, Get More Clients & Grow a Business that Genuinely Fits Your Lifestyle

by Linda Basso

Overview

FIND MARKETING THAT FITS

Want to grow your business but still have it be in alignment with everything else that's going on in your life? Want to expand your reach and drop the struggle to get clarity on who you are in your business or where you're going to? Want to sit down and really come up with a plan for your marketing instead of continuing to think about it, dwell on it, and dream about it?

You can! Here author Linda Basso shows you a path to find the parts of marketing that work for you and to leave the rest. Yes, you can get visible in an authentic way to grow your business-and keep living on your own terms.

DIVE INTO THE AUTHENTIC MARKETER AND DISCOVER:

How to do marketing that feels real instead of "supposed to" or all over the board (so you can stop seeing it as a TON of work or seeing what other people are doing with none of it resonating for you)

How stop being so hung up with trying to figure things out and know the worth of being YOU to bring in clients (and finally drop mindset issues like getting stuck in the belief that there is a right way to do it, not finding the time and courage to be visible, or fears that growth will bring unwanted change)

How to create a marketing plan that gives you the confidence to do whatever it is you need to do to grow your business (without having to compromise your lifestyle so that you can still love your life)

GET GOING TO GROW A BUSINESS THAT GENUINELY FITS THE REAL YOU TODAY!

Product Details

ISBN-13:	9781989840085
Publisher:	Big Moose Publishing
Publication date:	08/24/2020
Series:	The Authentic Marketer , #1
Pages:	224
Product dimensions:	5.50(w) x 8.50(h) x 0.47(d)

About the Author

Linda Basso is a business & marketing coach that supports purpose-driven entrepreneurs in the notion that to grow your business, you must grow yourself. Before coaching, Linda worked on dozens of brands and hundreds of marketing campaigns for companies such as Kimpton Hotels & Restaurants, Jamba Juice, Xerox, and many small businesses.

Table of Contents

INTRODUCTION

Why Real Girls Want Growth

How Marketing Became a Problem

Meet Your Real Girl Guide

1: WHY AUTHENTICITY MATTERS

Make Your Marketing Real

Understand the Role of Marketing

Follow a Real Approach

Get Out of Your Way

Confidence Isn't Key

Take Small, Steady Steps

Tap into Something Bigger

2: AUTHENTIC MARKETING

Marketing Redefined

Marketing as a Profound Act of Service

Traits of Authentic Marketing

What Authentic Marketing Is Not

THOR: An Easy Acronym

T Is for Transparent

H Is for Honest

O Is for Original

R Is for Real

What Gets In the Way of Authenticity?

The Need to Belong

Other Reasons

3: BE YOUR WHOLE SELF

See Your Unique Design

Know Your Worth

It's Not Just You

Step Toward Your Purpose

Be Honest and Find Your Heart's Desire

Create Authentic Goals

4: FIND YOUR TRUTH

The Truth About Truth

What's True for You

What Is Too Much Truth?

When Your Truth Aligns With the Spiritual

Your Why and How to Find It.

What You Really Sell.

5: CLEAR YOUR PATH FORWARD

Lose the Contradiction

Use "Yes, and."

Discover How Family Ties Can Bind

Play for Results and Move Ahead

There's Nothing the Matter With You

Uncover Your Voice & Style

6: AN AUTHENTIC MARKETING PLAN

Stop the Confusion

Make Your Plan

Admit Your Financial Goals

Study the Market

Find Your Resources

Ask the Right People

Celebrate Your Plan193

CONCLUSION

What's Next?

EXCERPT FROM THE NEXT BOOK

The Authentic Marketer Book Two: Love