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The B2B Selling Guidebook is a practical, concise and easy to follow guide to Business to Business selling. The author has taken the most important lessons he has learned in a successful career now exceeding 43 years in B2B and high end `Enterprise' sales and sales leadership roles. He sets these lessons out for you to quickly and easily understand, without going through the pain he had to experience in learning them! With examples taken directly from his career, from the early stages all t...
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