The Barcode: How a Team Created One of the World's Most Ubiquitous Technologies

"The Barcode is a celebration of the digital age and the entrepreneurial spirit … and of the men and women who had the vision, the courage and the fortitude to take an 'impossible' idea and make it real.

The Barcode tells the real story of the team at IBM that developed the technology we use today, why it was selected in layman's terms, and in the appendix, why it is superior for the technical community.

In its contribution to both global economic prosperity and the quality of daily life few...