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The Battle To Do Good

By Bob Langert
eBook
$26.00
By Bob Langert
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In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate A...

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BusinessBusiness - General & MiscellaneousCorporate Behavior & ResponsibilityBusiness Ethics