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The BBC and the Public
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This book examines the relationship between the public and the BBC in terms of public use of the BBC and their attitudes towards it. These audience research measures are being used as metrics to assess the value of the BBC to the UK public. Some of the attitudinal measures address perceptions of the BBC’s outputs and some examine public views about the way the BBC is funded and managed.
The book has been written at a time when the BBC reached its centenary and also the mid-point of its late...
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