The Beatles and McLuhan: Understanding the Electric Age

In the 1960s, The Beatles would address like no other musical act a radical shift in the cultural mindset of the late twentieth century. Through tools of “electric technology,” this shift encompassed the decline of visual modes of perception and the emergence of a “way-of-knowing” based increasingly on sound. In this respect, the musical works of The Beatles would come to resonate with and ultimately reflect Marshall McLuhan’s ideas on the transition into a culture of “all-at-once-ness”: a ...