The Beauty of Time Travel: The Work of Ramdane Touhami and the Agency Art Recherche Industrie for Officine Universelle Buly

How do you create a desirable, unique, and authentic brand these days? In 2014, two visionaries started to rebuild one of Paris’s long-forgotten apothecaries. Suitably renamed Officine Universelle Buly, the brand is now one of the most beloved names in beauty, sold in almost every corner of the globe. Conveying the best of traditional retail, such as personalization and craftsmanship, with the indispensable values of today, like sustainability and digitalization, this brand is the perfect c...