Book Your Summer Shop NowBook Your Summer Shop Now
Add Item to wish listAdd Item to wish list
Read sample

The Benchmark Lie: How AI-Powered Marketing Makes Experience More Valuable Than Ever

By Jeffrey Porzio
eBook
$9.99
By Jeffrey Porzio
Formats
See All Formats & Editions
Select a store to view item availability.

Available on compatible , the free NOOK App, and in My Digital Library

NOOK App

Download NOOK app

NOOK Devices

NOOK eReaders

  • NOOK GlowLight 4 Plus
  • NOOK GlowLight 4e
  • NOOK GlowLight 4
  • NOOK GlowLight Plus 7.8"
  • NOOK GlowLight 3
  • NOOK GlowLight Plus 6"

NOOK Tablets

  • NOOK 8.7" Reading Tablet
  • NOOK 9" Lenovo Tablet
  • NOOK 10" HD Lenovo Tablet
  • NOOK Tablet 7" & 10.1"
  • NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
  • NOOK by Samsung [Tab 4 10.1, S2 & E]

Free NOOK Reading Apps

  • NOOK for iOS
  • NOOK for Android

BN.com website

Go to your Digital Library in My Account

Your campaigns are beating benchmarks.

Your revenue is declining.

What's wrong?!

Industry benchmarks aggregate incomparable campaigns (different industries, budgets, contexts, goals) into meaningless "industry standards" that guide nowhere.

Now Artificial Intelligence (AI) accelerates the problem. Optimize faster, generate reports, chase marketing benchmarks with zero connection to business outcomes. Does AI care about your objectives? Or is it optimizing for the platforms selling you the tool...