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The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It

By Category Pirates
eBook
$7.69
By Category Pirates
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:


categorypirates.substack.com


Have you ever met someone who's been drafted into a cult?


Category Pirates-Christopher Lochhead, Eddie Yoon, and Nicolas Cole-see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call, "The Brand Cult." These are professionals who have been taught the best (aka: "the most well known") brand wins.

A...