The Big Car Con
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Why do car manufacturers spend so much on advertising and model changes?
After decades of extensive road building why is congestion still such a problem?
Why do so many motorists buy over-priced, over-powered gas-guzzlers?
Imagine a world where cars were designed by teams that were led by thinking, rational engineers rather than by the marketing department.
‘The Big Car Con’ shows how it is possible to both improve our road transport system and at the same time lower costs for the private motor...























