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The Billion Dollar App

By Anuj Mahajan
eBook
$9.99
By Anuj Mahajan
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Did you know that 2019 marked the first time in history that people spent more time on their phones than watching TV?


The Billion Dollar App tells the story of the apps that have led to this seismic cultural transition. It covers the past decade of the app industry, examining its greatest triumphs and most dramatic failures to explore what makes an app a billion-dollar success.


The key to success consists of nine principles, which answer fundamental questions such as:

  • Why did a video-sharing...

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