The Birth of a Brand

From baby steps to giant leaps, let Brian Smith, entrepreneurial guru and founder of UGG, mentor and teach you the secret to successful brand creation.

“You can’t give birth to adults,” writes Ugg founder Brian Smith. “The same thinking applies to creating a business.”

Before UGG became one of America’s most beloved brands, lifelong surfer Brian Smith was leading a life of quiet desperation as an accountant. Then one day, the overwhelming feeling that he’d missed the starting gun to life hi...