The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture (Expanded Edition)

A revised edition of this celebrated cultural history features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award–winning film Parasite and the hit Netflix series Squid Game.

In this fresh, funny, and insightful cultural history, Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural crit...