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The Book Every Marketer Should Read: Insights and Lessons from Successful Marketing Minds

By 50 Authors
eBook
$19.49
By 50 Authors
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What does it take to be an incredible marketer, creating campaigns that move something from 'here' to 'there' so that it is noticed, believed, loved, and ultimately (and importantly) bought by customers – whether in business-to-business or business-to-consumer contexts?

How does a marketer devise strategies to fulfil the 360° dreams, aspirations and objectives of an entire business? Is it through brand building, maintaining brand health and reputation, or effective storytelling? Is it about ...

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BusinessMarketing & SalesAdvertistingAdvertising - General & Miscellaneous