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The Book Marketing Audit

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2020 Publisher's Weekly BookLife Prize for Nonfiction Quarterfinalist | Business & Personal Finance

Marketing feels like an albatross, doesn't it? Always heavy around your neck, the sharp tip of its curved beak impossible to ignore as it digs into your skin. For most authors, it's a burden. Even marketing geeks—people who actually like this stuff—struggle to find the time to write, as well as market, their books.

"The Book Marketing Audit" distills 40-time-award-winning author Kilby Blades's ...