The Book of Eastbay: Two Friends and the Catalog That Changed the Sneaker Business Forever

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes? How is this even worth trying?"

This is the story of Eastbay, a startup tale unlike most you've heard. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront in Wausau, Wisconsin. Then it became a catalog, a bible to GenX kids growing up in the 1980s and '90s, a powerful tastemaker so...