The Book We Wish We Had

A book so simple, it's purpose would be in its title

One night, over a couple of dirty martinis, Jeremy Baka and Matt Molino sat discussing hard lessons learned during their marketing careers, smart moves, and dumb decisions, they realized something-that something was missing from the business books of our day missing. These books all focus on the same usual suspects: leadership attributes, management skills, new marketing paradigms, and about a half-dozen other trampled topics. They conclud...