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Overview

The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees by Lee Caraher

It is rare today for employees to stay with one organization for the long tenures that were the norm before the Great Recession. In fact, "job hopping" is the new norm, especially for Millennials. In The Boomerang Principle, companies learn how to leverage this fact rather than fear it. By engendering a lifetime of loyalty from former employees, leaders can see them "return" in the form of customers, partners, clients, advocates, contractors, and even returning employees.

Author Lee Caraher has built several companies and managed many Millennials along the way. In her first book, Millennials & Management, she shared her wisdom on how to get an intergenerational workforce to contribute to the larger goals of the organization. In this follow-up book, she shifts the emphasis to creating valuable, long-lasting relationships with your employees to ensure they remain your biggest fans, even if they leave the company.

The Boomerang Principle is a pragmatic answer to the outdated corporate mindset around employee turnover. Instead, it shifts the focus to creating lifetime loyalty from your alumni who will bring back business again and again.

Product Details

ISBN-13: 9781629561684
Publisher: Taylor & Francis
Publication date: 04/11/2017
Pages: 194
Sales rank: 1,255,858
Product dimensions: 6.10(w) x 8.60(h) x 0.80(d)

About the Author

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. A sought-after communication strategist, Lee is known for her practical solutions to big problems. Her first book, Millennials & Management: The Essential Guide to Making It Work at Work, was informed by her work helping organizations around the country create positive intergenerational workplaces.

Lee is active in her community, and sits on the board of directors or trustees of KQED Public Media, San Francisco’s Grace Cathedral, and Menlo College. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day. She lives on the San Francisco Peninsula with her husband, their sons, and Al, their blind cat.

Table of Contents

Acknowledgments xv

Introduction xvii

Chapter 1 The New Loyalty Paradigm 1

Chapter 2 The Evolution of Loyalty: From Company to Self to Both 13

Chapter 3 Personal and Talent Brands at Work 27

Chapter 4 Creating a Culture of Return Creates a Culture to Stay For 39

Chapter 5 When Millennial Thrive, So Do Gen Xers and Boomers 61

Chapter 6 Being a Good Place to Be From 87

Chapter 7 Leaving So You Can Come Back 95

Chapter 8 Boomeranging in Practice 113

Chapter 9 Creating Your Own Alumni Club: A Blueprint 125

Conclusion: Putting If All Together So Your Alumni Boomerang Back to You 147

Notes 149

References 157

Index 163

About the Author 169

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