The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

This book lays out credible evidence that points to yet another impending bubble. One which, if not corrected, could drive down valuation multiples and stock prices around the world. The authors have concluded from a detailed analysis of a decades worth of brand and financial data that business is riding on yet another bubble. A brand bubble. The traditional business models and strategies marketers have used for generations simply no longer work. While most managers still see metrics like t...