The Branding Sutra: The Principles of Branding for the Business of Life

Why should you be any less successful than a cornflake?

Unlike breakfast cereals, hand soaps and the thousands of other copycat creations enjoying notoriety and pulling in huge sums of money in our world, human beings are not parody products. We are one-of-a-kind, limited edition originals.

Mary Carole Powers, writer, creative director, and corporate mindfulness and social responsibility consultant with more than 20 years of experience creatively stewarding global brands, has taken the six ...