The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line

Businesses today need to balance the pursuit of profit with the needs of growing numbers of people on a planet under pressure. While sustainability programs, government action, and nonprofits are all parts of the solution, a growing contingent of forward-looking leaders recognizes the real challenge: a fundamental shift in the nature of commerce. CEOs and other leaders must focus the practice of business on social, environmental, and economic benefitnot only because it will make the world a...